About us

Donaghy Brothers is Northern Ireland’s leading independent electrical retailer, offering unbeatable low prices on all household appliances.  We have three stores in Northern Ireland – the original Donaghy Brothers in Kilrea, our store in Limavady and our new store in Coleraine.

How it all began

Donaghy Brothers was established in 1964 by a young and ambitious Sean Donaghy, who believed he knew the secret of running a successful business – and with many successful decades of retail business under his belt, we’re inclined to think he might have been right!  Sean’s brother, Gerard Donaghy joined the company in 1978 and currently heads the Limavady operation.  Sean’s wife Maureen, his two sons, Dermot & James, and daughter Aileen have all been an integral part of this family business.

Our Team

Pivotal to the success of any business is its staff – the people who uphold company values and provide you, the customer, with the highest quality of customer service.  We have been incredibly fortunate to have a team of highly talented and energetic individuals, many of whom have been longstanding employees for several decades.


Exceptional Customer Service

From the second a customer steps into our store or speaks to one of our team on the phone, their needs come first. While recognising that customer needs will continue to change, we are committed to developing our practices in whatever way necessary to ensure the customer is our number one priority.  Our friendly and courteous staff have created a customer experience that brings customers back time and time again.


After Sales Care

One of the keys to Donaghy Brothers’ survival is going that extra mile for our customers and we believe our after-sales is second to none. The relationship we have built with our customers does not end upon closing the sale; we employ an excellent service and administration team who deal with any after sales enquiry in a timely and efficient manner.